Related to Aptos
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Gone are the days when retailers could maintain strong brand preference through standardised store formats, uniform merchandise orders and cookie-cutter marketing programmes alone.
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Aptos takes a look at how retailers should use data more efficiently to better understand customers and ensure the right products are in the right place at the right time.
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Digital connections continue to transform the way people think and shop. Perhaps there is no greater example of this than the rise of “fast fashion.”
