Halos, walls and vortexes: takeaways from ISE 2019

This year’s Integrated Systems Europe (ISE) conference was bigger and better than ever, with the brightest minds from the audio/visual and systems integration sector descending on Amsterdam.

With many consumers shifting to online shopping, it has never been more important for retailers to make the bricks and mortar experience as appealing as possible. And digital signage, as showcased at last week’s conference, is one area that can really make a difference – it is the new shop front and, if done well, can have a huge impact on the customer experience.

In fact, our recent research shows just how important visuals are to customers when shopping in-store. According to the study, 43% of consumers globally have been influenced by digital content they have viewed in-store, with a further 58% saying that engaging video content has had a positive impact on their shopping experience. With this in mind, retailers across all verticals – from fashion and beauty to pharmacy, automotive and banking – can’t afford to forgo visuals if they want to lure shoppers back in-store. This is backed up by our research, which reveals that 90% of shoppers are more likely to revisit a brick and mortar business if the music, visuals and scent create an enjoyable atmosphere.

Whether it’s showcasing the essence of the brand story,  highlighting in-store specials and promotions, providing product recommendations, or even broadcasting live events, there are plenty of ways retailers can use digital signage effectively in-store. And with next-generation tech due to hit the market this year, I predict that digital signage is about to take off in a bigger and better way in 2019.

As every year, from our stand we take our clients on a tailor-made tour of ISE, showing them what is more interesting for their business’ needs, trying to save them from being overwhelmed by the amount of shiny screens surrounding them. Here are some of the most interesting developments for the retail industry that came out of our tours of ISE:

Halo by Beabloo is an AI powered personal shopping assistant which combines conversational natural language processing and computer vision to present personalised digital screen marketing and signage. Halo can respond to customer enquiries about stores and items and recommend events, restaurants and activities.

The Epson Vortex essentially creates a hi-tech tunnel for customers to walk through, offering a unique customer experience thanks to laser matrix mapping. This creates live 3D images which continually fall and move as they react to any movement within the vortex, each unique and created by visitor interaction.

Transparent OLED displays by LG are part of the signage family and they’re designed specifically for retail usage. The displays are 38% transparent and operate not only as a regular screen, but they also allow viewers to look at products placed behind them, creating a seamless experience between physical product and digital animations.

The Wall by Samsung is a 292-inch wall of displays in 8K quality. The Wall is a large-format modular display ideal for luxury residences as well as for business purpose. It can blend subtly into its surroundings and has an ambient mode that allows customisation of the display by showcasing diverse content such as photos and art.

These four technologies from ISE are only a snapshot of what is to come in the world of digital signage. Ultimately, it still remains a relatively untapped opportunity for many retailers, but for those who choose to adopt it, I’m confident they will reap the benefits.