Essential Retail Comments

AI alone won’t provide a competitive advantage without creativity

AI alone won’t provide a competitive advantage without creativity

Bloomreach explains why AI can’t benefit eCommerce without creative marketing.

Amazon: The e-tailer who stole Christmas

Amazon: The e-tailer who stole Christmas

Publicis Sapient asks if eCommerce is taking away the magic of Christmas shopping.

How Tiffany could be the string to LVMH’s luxury bow

How Tiffany could be the string to LVMH’s luxury bow

Verb Brands takes a looks at the digital impact of the potential Tiffany acquisition.

Smart Talk: how voice assistants are speaking up in retail

Smart Talk: how voice assistants are speaking up in retail

Capgemini looks at the use of smart voice assistants by the retail industry.

Return to sender – how to avoid buyer’s remorse

Return to sender – how to avoid buyer’s remorse

Zendesk assess the power of the ‘buy now’ button and how to avoid it leading to buyer’s remorse and increased returns.

Countdown timers: why retailers shouldn’t doubt their marketing value

Countdown timers: why retailers shouldn’t doubt their marketing value

Fresh Relevance explores why the genuine use of countdown timers remains a powerful marketing tactic to generate revenue.

Women revolutionising D2C

Women revolutionising D2C

Don’t Buy Her Flowers CEO takes a look at why there are more women at the top of D2C brands than there are in the FTSE 100.

What would a responsible version of retail do? Aim for 100% return rates

What would a responsible version of retail do? Aim for 100% return rates

Post-Economic Institute takes a deeper look into the retail revolution, suggesting that retailers should be encouraging returns.

Are retailers just displacing waste?

Are retailers just displacing waste?

RELEX Solutions argues that the solution to supermarket waste is 50% technology 50% people.

From myth to maths: Harnessing the halo effect of promotions

From myth to maths: Harnessing the halo effect of promotions

Periscope® By McKinsey looks at the need for change when measuring promotion impact.

Navigating the ‘child locks’ of online retail

Navigating the ‘child locks’ of online retail

Lewis Silkin advises retailers on the legal implications of children shopping online.

Forever 21, over the hill, but not quite out yet

Forever 21, over the hill, but not quite out yet

Publicis Sapient takes a look at what went wrong for Forever 21.

What’s Hot on Essential Retail?