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Breakfast Briefing: Is loyalty dead?

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Registration for the event is now closed! 

13 March 2018 - 08:00 - 10:30 GMT - The Ivy, London

Retailers are invited to join Essential Retail and Datalogic on Tuesday 13th March in the Heart of Theatreland at the Ivy for a VIP breakfast briefing event debating the future of loyalty in retail. 

From Green Shields stamps to M&S Sparks, loyalty programmes have been a key component of many retail strategies for the last half a century. 
But with the rise of millennials who are demanding more digital communications from brands, many are arguing the physical plastic loyalty card is thing of the past and retailers should be focusing more on digital wallets and providing ‘experiences’.
With an exciting surprise guest speaker, insight from Datalogic and Essential Retail editor Caroline Baldwin, we will discuss what technologies retailers should be deploying to ensure they can keep up with changing consumer habits. 
In this Essential Retail breakfast briefing, we will discuss:

  • Do customers still want to carry around loyalty cards?
  • New interactive loyalty schemes like M&S Sparks and Virgin Red – smart or complex?
  • What technologies are needed at the POS to support both physical loyalty cards and digital wallets?
  • How can retailers engage with fickle millennials?

Register now to secure your place, all guests will be contacted to confirm their registration prior to the event and provided with full event information. Any questions please contact: essentialretail@reedexpo.co.uk  

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