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VM choice: Christmas windows at Peter Jones

John Lewis’ Sloane Square store, Peter Jones, is designed for great Christmas windows. This year they were created by Harlequin Design, with a stunning curtain of white polished lights above the canopy and dark, starry windows filled with scarlet boxes below. A giant illuminated moon fills the corner, celebrating this year’s full moon on Christmas Day, the first since 1977.

Either side of the giant moon is a series of snowflake-printed scarlet boxes, each floating in mid air, seemingly suspended by just a few balloons.

The boxes are perfectly executed. Look closely to see the supports: two pins anchoring the box to the back wall. The power supply enables the internal floor of each box, to which the balloons are attached, to move gently up and down.

Each box contains a variety of gift ideas and green or red brush-like Christmas trees, which also fill the atrium spaces in each store. The red and white balloons with the occasional touch of colour echo the red/white colour palette. This really pops against the dark star-printed back wall and floor.

Along the Kings Road side of the store is a series of portholes at varying heights, each detailing facts about the moon. One of the largest contains a screen projecting the full-length version of the John Lewis Christmas advertisement, starring a solitary man on the moon who receives a present of a telescope from a little girl on Earth.

As usual, the John Lewis Christmas advertisement, with its strap line ‘Show someone they are loved this Christmas,’ is tied to a charity. This year it is Age UK, which works with older people to provide advice and combat loneliness. Age UK calculates that in the UK 1m older people without friends or family might not talk to anyone for a month at a time. This loneliness is even more keenly felt at Christmas.

Photos: Harlequin Design