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VM Choice: Oddbins goes yellow

Spotted recently in London branches of Oddbins, this distinctive window display theme has rolled out across the country. These images are from an Edinburgh branch.

It features simple positioning of yellow crates, on their sides or upside down, with a faux ‘danger’ road symbol warning of ‘Great whites ahead.’ This humorously links white wine with the great white shark as a danger to swimmers, creates an eye-catching display that reinforces the Oddbins’ brand and positions the chain as having a sense of humour.

Add in a Habitat yellow ‘Tommy,’ twin-head desk lamp, which is in itself slightly humorous in a ‘push-me, pull-you’ style… et voila, a perfect window.

The bright yellow crates are particularly effective against the black-painted store fascia and the black back-drop to the closed-back windows. The wine descriptions, for which Oddbins is justifiably famous, are on yellow card too.

Another street sign style graphic announces ‘Stop Ice cold beer.’ While the yellow, diamond-shaped ‘Great white’ sign resembles Australian or Canadian street signs, upraised hand is portrayed in more of a cartoon style.

A rather imaginative ‘Bubbles under pressure’ warning sign closely resembles schematic physics drawings of Brownian motion, or perhaps the stellar path of planets.

This well conceived and executed scheme is easy to roll out across a nationwide chain, attracts attention and is memorably simple: great visual merchandising.