Our website uses cookies

Cookies enable us to provide the best experience possible and help us understand how visitors use our website. By browsing Essential Retail Magazine, you agree to our use of cookies.

Okay, I understand Learn more

VM video showcase: animated Christmas windows in Paris

The department stores of Paris are justly famed for their animated Christmas windows. This year does not disappoint with Au Bon Marche, Au Printemps, and Galleries Lafayette each creating a wonderful spectacle.

At Au Bon Marche cut-out reindeer sort letters to Santa from postboxes mounted on classic wooden benches, brought out each Christmas, which allow children to gain a better view of the windows.

The adjacent windows show the reindeer reading the letters; stamping them accompanied by a French song, which repeats ‘Yes, yes, yes,’ presumably in answer to the requests; and skiing.

Static window displays are used between the animated ones to follow the progress of the letters and to showcase merchandise as gift ideas. Plain-coloured and toile de Jouy patterned reindeer are positioned throughout the store, and gallop through the walls of the Christmas decoration display area located directly below the central atrium’s glass roof.

At Au Printemps Burberry merchandise fills all the windows with either with a revolving half-ball topped with perfume displays in the smaller windows, or beautifully animated Paris-rooftop scenes peopled by Burberry-clad dolls, in the large ones.

Perched on a snowy, Parisian roof, a female pop-band complete with microphones, drum kit and guitars, plays classic British pop music,

Focus on the merchandise is not forgotten, with one large window containing a giant tree. Only a moderate amount of animation, and a lot of carefully arrayed merchandise gift-ideas, is displayed here. The display is echoed inside the main store where a Burberry promotion fills the basement pop-up space. 

At Galleries Lafayette we find ‘Noel Monstre,’ both a ‘monster Christmas’ and a ‘Christmas monster,’ which has a name: Gustave. Gustave and his friends fill the windows with frantic activity and cavort inside the main store and the home store too. 

Popping out of hats…

Dancing clad as ballerinas….

... or walking around in a circle. Very clever this. They only dance/walk in one direction and I wonder the wires do not get very tangled up…

And finally, my favourite: a sofa monster, relaxing: