VM inspiration: A colourful Christmas from Thomas Pink

Thomas Pink stores provide a good example of the use of colour to attract attention this Christmas. I’ve included both the Jermyn Street and the Sloane Street stores from central London to illustrate how a theme can be successfully adapted for different sized windows.

As a brand Pink is known for its sometimes-startling shirt and tie combinations, having its origins in 1980s city-menswear, a strange sartorial language understood by bankers. Bright colour is, therefore, part of its DNA.

The windows use scaffolding with bright-coloured panels and backboards, or red or green horizontally-mounted fluorescent tubes, which provides a strong grid-like frame. Adding complexity is a hanging wooden cube filled with folded merchandise, and a looped drape of large fairy-lights across the top of the scaffolding. Snow fills the floor and the shallow shelves on which the dark-wood body forms with heads are placed, whilst others are on mounted on stands.

The side spotlights attached to the scaffolding really bring this window to life, highlighting the bow on a woman’s silk shirt, for example. I would wish that the shirt used was a touch smaller: note the way the shirt drops at the shoulder and the excess fabric under the arm. But the angled spots, one highlighting the shoulder, another highlighting the bow from below, beautifully knock out the stitching puckers, which we have sometimes seen on the brand’s merchandise in the past.

I love the wooden hanging box. This is a super-simple idea any retailer could use to add more merchandise in a neat, contained manner and fill a gap at eye-level. Two boxes ribbon-tied together, nestling in faux-snow, and topped with a beribboned scarf suggest gift ideas.

Given a strong background, the merchandise must be similarly strongly-coloured in order to ‘pop,’ and the red cardigan over the dark blue shirt and tie does this perfectly.

The small Tiffany windows, partly with a white background and partly a bright-coloured one also ‘pop’ with a mix of gift-boxes set in faux-snow, all topped with folded merchandise. The Tiffany windows on the right side are particularly generously lit with a mix of individual and in-set spots. I also love the miniature scaffolding, ringing the changes on the piled boxes, in the top-right window.

Notice the neat opening hours sign usefully added in to the window, lower right.

Moving on to the Sloane St store, the Tiffany windows here are larger and offer more space for impactful colour and merchandise display. It would have been easy to completely fill these windows with a clutter of merchandise, but this clean, neat, display attracts more attention because the solid colour is allowed to make such an impact.

Love that mini scaffolding!

In comparison to the carriage windows in Jermyn St, the full-length windows in Sloane St. offer a touch more space, allowing a wooden box to be added below the shelf, which would otherwise look a little bare. The red and blue merchandise against the yellow backboard, with the green florescent tube, nicely suggests the colour wheel. Notice too how no attempt has been made to conceal the cables for the lights, although they are neatly twisted around the metal poles, giving the windows a slightly tough feel.

Last up, the ‘Merry and Bright’ foil on the glass underlines the theme of both the windows and the merchandise. Very, very nice.