Our website uses cookies

Cookies enable us to provide the best experience possible and help us understand how visitors use our website. By browsing Essential Retail Magazine, you agree to our use of cookies.

Okay, I understand Learn more

VM Choice: Berluti Paris shoeshine windows

The Left Bank Berluti store in Paris has an impressive shoeshine display at present. The Italian shoe brand also has a menswear range, and the shoeshine theme enable a showcase of both merchandise ranges to their mutual advantage.

The store has a series of shallow, closed-back windows, which commence with a paneled grey and lemon display featuring three mannequins, their faces buried in the ‘Berluti News’ newspaper. The idea that a new collection is news has inspired endless fashion collections, but it is executed particularly well here as the mannequins are wearing near-white, and the newspapers are white against the darker ground. The mannequins wear tan monk shoes, Oxfords, and ski-laced boots, all contrasting beautifully with their white garments.

The next two windows include the shoeshine displays, on which two red-cushioned seats are decked with accessories and a single leather jacket. On the grey shelf below is a row of shoes, each on a brass shoe-rest. On the lowest shelf in the foreground is a further row of angled shoes, with an open shoe-kit. A large lemon-yellow panel hangs above the display in each window adding a chunk of fresh, complimentary colour.

Each window has a ‘Berluti News’ newspaper held with a wooden cane, gentlemen’s club-style, along with a stack of shoe-polish tins.

The furthest window has a mannequin with his shoe leisurely placed on a raised shoeshine plinth. He is, of course, reading Berluti News.

The last window, which is open-backed, shows three, giant, Berluti shoe-polish tins arranged as a drum-kit would be, each topped with a pair of brown or tan cleated-sole, ankle high, men’s boots. Altogether a well thought out, nicely executed window that showcases the ranges and suggests the attention to detail for which this premium brand is well known.