Essential Retail Big Interviews

Auto Trader creates targeted advertising with big data

Auto Trader creates targeted advertising with big data

Essential Retail speaks to Auto Trader to learn how it has been using big data and an advanced algorithm to segment its customers and create targeted advertising.

Big Interview: How Pinterest hopes to boost sales via eCommerce

Big Interview: How Pinterest hopes to boost sales via eCommerce

Adele Cooper, Pinterest’s country manager for UK and Ireland, talks to Essential Retail about working with businesses big and small in Blighty.

Jaguar Land Rover embraces connectivity to drive CX

Jaguar Land Rover embraces connectivity to drive CX

Jaguar Land Rover describes how a smart use of advanced technology for customers can also have a direct impact on profitability.

Big Interview: Lovehoney founder on creating the John Lewis of sex toys

Big Interview: Lovehoney founder on creating the John Lewis of sex toys

Essential Retail meets Lovehoney co-founder Neal Slateford to discuss the building of a sex toy empire that is becoming truly mainstream.

Big Interview: EDF Energy shines a light on big data

Big Interview: EDF Energy shines a light on big data

Essential Retail sits down with EDF Energy to learn about its data-driven strategy which has improved customer service by focusing on client consent and long-term value.

Five ways Evans Cycles is driving loyalty and winning new customers

Five ways Evans Cycles is driving loyalty and winning new customers

Evans Cycles shares five ways it engages customers in a sector where the majority of shoppers buy their bikes in-store.

Big Interview: From PayQwiq to Tesco Pay+

Big Interview: From PayQwiq to Tesco Pay+

Essential Retail talks to Mark Loch, Tesco’s digital wallet and group payments director, about the retailer’s decision to replace its PayQwiq app with Tesco Pay+.

Big interview: Rodial skincare founder and CEO Maria Hatzistefanis

Big interview: Rodial skincare founder and CEO Maria Hatzistefanis

Maria Hatzistefanis, founder and CEO of skincare and make-up brand Rodial, on why Instagram Stories is perfect for her company and why she remains unconvinced by beauty mobile apps.

Big Interview: JML on why stores still mean sales

Big Interview: JML on why stores still mean sales

JML CEO Ken Daly explains why stores remain an essential part of the brand's multichannel mix.

Big Interview: Streamlining customer systems at Leica Camera

Big Interview: Streamlining customer systems at Leica Camera

Essential Retail speaks to Helmut Heier, director at Leica Camera, to learn how the famous photography brand manages its customer service in a digital world.

Interview: Maplin on Game concession trial

Interview: Maplin on Game concession trial

Essential Retail speaks with Maplin CEO, Oliver Meakin, to learn more about its partnership with Game which will see a unification of PC and console game shoppers under one roof.

Q&A with CMO of Navabi, Daniel Barker

Q&A with CMO of Navabi, Daniel Barker

Essential Retail sits down with Navabi’s CMO, Daniel Barker to learn why today’s retail marketers need to have a good grounding in technology.