Lloydspharmacy opens first store for Betterlife brand

Lloydspharmacy's parent company Celesio UK opened a first dedicated store for its Betterlife brand on Friday, offering customers an interactive shopping experience.

The shop is adjoined to the existing Lloydspharmacy branch in New Wortley, Leeds, and comprises 3,229 sq ft of retail space, featuring hundreds of the company's healthcare and mobility aids.

Established in 2005, Betterlife has primarily sold products such as adjustable beds, bath lifts and mobility scooters via its catalogue and online, but the new store represents a switch to omnichannel retailing for the healthcare business.

Cormac Tobin, managing director of Celesio UK, commented: "The store is the first of its kind in an omnichannel approach, where you can buy in the store, have a delivery organised or click & collect.

"We offer all these choices for the new consumer who wants this intersection point of retailing, where the virtual world meets the real world, all handled in an authoritative and authentic manner through knowledgeable colleagues."

Tobin said all Celesio UK brands, including Lloydspharmacy, are looking to establish a more omnichannel retail approach to help their customers access products and services "wherever they want", and explained that all products are the same price whether they are ordered in-store, online or over the phone.

The Betterlife store has been designed with customer usability in mind, and provides visitors with a chance to test and see mobility products in a similar environment to which they will be used in.

In-store there is a multi-surface track, a mock kitchen and lounge area and a car boot loading bay, which Betterlife boss Grant Abrahams called "the ultimate try-before-you-buy experience".

"A comprehensive range will be demonstrated in the store, with more considered purchase products such as beds and stair lifts on display right alongside other popular products such as the Style Mobility Scooter, tri-walkers and recliners," he explained.

Celesio recently announced its results for the first half of its financial year, with revenue in its consumer solutions division increasing by 6% year on year from $1.68 billion to $1.78 billion. The group said that Lloydspharmacy performed well and in line with expectations.