Harvey Nichols website launches with click & try

Luxury department store chain Harvey Nichols has unveiled a new-look website, this week, featuring a new click & try facility, as well as increased editorial content.

The click & try option gives customers an opportunity to order online, then arrange to meet a consultant in-store, where they can try the item on and discuss the latest fashion trends over a glass of champagne.

Harvey Nichols sees this customer option as in keeping with its luxury branding, while also ticking a number of multichannel boxes to meet modern consumer requirements.

Real-time stock levels are also shown on the new website, which the retailer views as important because some of its high-end fashion goods are not stocked in bulk.

As with the new Marks & Spencer website, which launched in February this year, Harvey Nichols has paid particular attention to its online editorial content, with an array of 'editor's picks', brand focus sections and social media activity highlighted on the homepage.

Ecommerce agency Ampersand Commerce was the company behind the new Harvey Nichols website build, and the firm also developed the retailer's inaugural fully-optimised mobile site.