Aquascutum invests in retail systems

The parent company of Aquascutum is investing in new retail technology to boost operational efficiency at the fashion retailer.

Hong Kong-based YGM Trading, which bought the company out of administration for £15 million in 2012, is looking to implement the new systems across the retailer's six standalone UK stores, as well as its John Lewis and House of Fraser concessions.

Aquascutum will work with Eurostop to implement the vendor's retail management and electronic point of sale technology in-store and for managing stock used for its online operation.

Bob Gurney, IT consultant at Aquascutum, commented: "We needed an off-the-shelf package that we could implement quickly and easily and that would integrate with our STYLEman product development and wholesale system.

"Eurostop has a good reputation within the market and were able to provide us with a system that matched our immediate requirements and had the ability to support future growth."

The Eurostop retail systems are integrated with both the STYLEman wholesale management system and the retailer's eCommerce platform, giving staff access to live sales and stock information for individual branches, which allows merchandisers to react quickly to market trends.

Aquascutum will also be using the Eurostop eCubes data mining and reporting facility, which will give the company's head office team an opportunity to compile bespoke reports.

Last week, a report filed on Companies House showed that Aquascutum reported a pre-tax loss of £2.5 million for the 12 months to 31 March 2013 – the first year since the business exited administration.

To understand more about Eurostop, visit them on stand 442 at RBTE 2014, which takes place between 11-12 March 2014 at London's Earls Court.