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John Lewis commended for Valentine's Day SEO strategy

Department store chain John Lewis has been ranked top for online searches related to Valentine's Day gifts, a new report has revealed.

Research conducted yesterday (Thursday) by search engine optimisation (SEO) firm SEMrush judged John Lewis's online shop to have generated the most relevant organic search results for the term "Valentine's day gifts", potentially giving the retailer an advantage over its competitors in the run-up to today's annual lovers' day.

Other top-listed sites outside of the paid-for rankings included, in order, Asda.com, Prezzybox.com, Buyagift.com and Notonthehighstreet.com. Online pureplay Amazon ranked 11th.

The SEMrush data also suggested that women are more likely to head online for gift inspiration, with 12,100 searches made for 'Valentines gifts for him', compared to 2,900 hits for 'Valentines gifts for her'.

SEMrush brand manager Aleksandra Tachalova commented: "John Lewis has clearly made the right keyword choices for Valentine's Day.

"Special occasions marketing and SEO is extremely tricky. Retailers also have to decide whether or not it's worth going all out to be top with a keyword which is relevant just for a couple of months."

John Lewis reported today that its online business saw sales rise 17.7% in the week to 8 February, when compared with the same seven-day period in 2013.

Despite the recent wet weather, the retailer saw overall sales across all channels jump 3.3% year on year. Revenue was down in more than half of the company's UK stores, but strong performances from its online shop and its Chichester and High Wycombe stores, in particular, helped grow total sales.

David Barford, director of selling for John Lewis's London and south region, remarked: "The weather continues to be very unsettled and Valentine's Day is upon us, but as we go into half term the opportunities are there for us to continue to grow our trade across all our channels."

http://www.semrush.com/

 

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