Costcutter Supermarkets has announced it is joining the Parcelly network to provide customers with local click & collect hubs.

Shoppers will be able to pick up parcels using the Parcelly mobile app at participating Costcutter Supermarkets, which covers a group of 2,500 retailers, including Costcutter, Mace, Kwiksave, Simply Fresh and Supershop.

Customers can use the mobile solution to have parcels delivered to a local Costcutter Supermarket. On visiting the store an employee will use the Parcelly merchant app to identify the parcel. The supermarket group hopes to gain an increase in footfall and income from the adoption of the Parcelly technology.

Since Parcelly launched in December 2014, it has built a network of over 600 locations and the Costcutter partnership should increase this significantly, although it is unknown how many supermarkets will sign up to the service.  

Parcelly said its merchants have flexibility over the number and size of the parcels they wish to receive.

"Local retailers have always been at the heart of our consumer-focused proposition and we share a mutual passion for customer convenience," said Sebastian Steinhauser, CEO and founder of Parcelly.

"Costcutter Supermarkets Group services have always been tailored to the local needs, providing great value to customers. Through this partnership we aim to introduce our solution to more communities across the country, improving consumer click & collect convenience whilst supporting retailers and local high streets."

In McColl's Q3 trading update earlier this week, the retailer reported how it was expanding its third-party click & collect offering. McColl's said it had collaborated with 555 Post Offices by the end of the quarter, as well as opening 183 Amazon lockers across its store estate of 953 convenience stores. 

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