The John Lewis Christmas ad is becoming something an annual event, and other retailers are ramping up their marketing budgets to try and capture consumers' imagination in the build-up to 25 December.

With John Lewis, Dixons Carphone and Notonthehighstreet.com among the retailers launching their festive ad campaigns last week, social media has been abuzz with comments and reaction.

Listen to editor of Essential Retail, Ben Sillitoe, and editor of Essential eCommerce, Caroline Baldwin, discuss some of the issues surrounding Christmas marketing in the latest episode of the Retail Ramble.