DHL Supply Chain has secured a five year contract extension with Mothercare that will extend the two companies' distribution partnership to a total of 30 years.

The baby and maternity products retailer will deploy DHL to handle national distribution to its network of more than 300 UK stores and international franchises, until 2020. The supply chain firm will manage the national operation at its main site in Crick, Northamptonshire, overseeing distribution for both Mothercare and its Early Learning Centre sister brand.

It comes as Mothercare continues to develop its international network, with sales – particularly in Asian markets – driving growth in its global business over the last few years. Sales in the UK have been flat in comparison, but the retailer continues to undergo a transformation strategy under new CEO Mark Newton-Jones, defined by the closing of loss-making stores, re-designing the look of other shops and more closely linking its off- and online operations.

Graeme Thompson, head of global supply chain planning & development at Mothercare UK, remarked: "We are always looking at ways to serve our customers better and the new contract with DHL ensures parents in the UK and worldwide can get the quality products they need at their convenience.

"An integrated and streamlined supply chain is key to this vision."

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DHL Supply Chain