The finance director of fashion brand Paul Smith has said the company has invested in new supply chain technology to support its plans for further UK and international growth in the coming years.

James Horsley commented this week that the business has opted for Manhattan Associates' suite of supply chain solutions as it looks to optimise its fulfilment processes and give itself better stock visibility than before, to meet the demands of consumers who continue to shop for products using multiple platforms.

"With the continued business growth we expect in the years ahead, the selection of a market-leading supply chain commerce solution had become a prerequisite for our business strategy," explained Horsley.

"Manhattan’s technology will give us better visibility of inventory and will help us ensure product availability for our customers. It will also give us flexible fulfilment options and will drive efficiency enhancements across our UK and global distribution operations."

Paul Smith has been undergoing a complete overhaul of its IT infrastructure in the last 12 months, with the company using a cloud-based solution from Cegid that has removed the need for a large upfront capital investment.

Speaking at RBTE 2015, Lee Bingham, IT director at Paul Smith, told delegates that replacing the business's entire IT systems was made possible by using a software as a service model, as opposed to the capital expenditure approach.

The project with Cegid began in 2014 and is around two months away from UK site implementation. Roll-out to the rest of the world will then follow and it is expected to be completed by the end of September this year. A second phase of value-added services will then be built upon the new platform.

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