Rohan – the UK-based outdoor clothing and travel retailer – says it has streamlined its staff recruitment process through the new use of new technology.

Rather than simply using traditional methods for identifying job candidates, such as advertising and recruitment agencies, the retailer has linked up with Vacancy Filler's recruitment software to speed up the time it takes to get potential staff to interview stage.

The Vacancy Filler filter function, which is also used by the likes of grocer Aldi and Lush Cosmetics, can be set up to look for specific skills in electronic CVs, as well as to dispatch adverts to job boards at a faster rate.

Ian Palmer, retail and HR director at Rohan, said using the tool is more cost effective than the company's previous recruitment strategy.

"We can now get adverts out to many job boards and our website in pretty much minutes," he explained.

"We can get to interview stage in a much faster time and the quality of candidate that we are seeing is much stronger. This all saves on money of course, but the really big savings are in the reduction in reliance on paying recruitment agency fees."

In a recent interview with Essential Retail, Palmer said that Rohan is using technology to aid a number of its fundamental retail operations.

Since the retailer appointed Roger Cann as managing director in 2012 there have been "lots of little things that have made a really big difference" to the business, according to Palmer, including the introduction of an in-store footfall counting system from ShopperTrak and a switch to running its eCommerce platform in-house.

He added: "Despite the market being tough, the fact we're getting better at serving people who come into our shops – rather than getting more new people to come in – and the fact we're getting better at presenting ourselves is having a huge impact on the business."

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Rohan

Vacancy Filler

ShopperTrak