Essential Retail’s deputy editor, Caroline Baldwin, chats with Catherine Shuttleworth, CEO and co-founder of Savvy, to discuss the new wave in retail loyalty. Are points-based schemes like Tesco and Boots still relevant today, in a world of Waitrose Pick-You-Own-Offers? Or are the latest loyalty schemes like Marks & Spencer’s Sparks card and Virgin’s mobile app, Virgin Red, just too complicated for busy shoppers?

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