Mobile payment security and mobile point of sale were highlighted as two key focus areas by retailers in a survey conducted at the National Retail Federation's Big Show, earlier this month.

Electronic banking and payment solutions company ACI Worldwide quizzed 200 retail professionals at the New York event and found that a significant percentage of US retailers are not yet EMV compliant. A desire to provide online shopping in the store environment was also reported as a significant priority among respondents.

Although nearly four months have passed since the October 1 EMV liability deadline in the US, the majority of respondents indicated they are not compliant. Of the retailers surveyed, only 8.5% said that they were already compliant and 14% are not prepared.

Meanwhile, payment security (72%), integrated loyalty options (71%) and seamless ordering (55%) were highlighted as the top three features that all respondents want their mobile app to deliver. In addition, 75% prioritised payment security as the most important feature of a mobile wallet offering, followed by integrated loyalty/rewards and mobile ordering.

Online shopping in-store (via a tablet or other device) ranked as the second most popular digital channel for retailers behind online/domestic.

Lynn Holland, VP, product line manager at ACI Worldwide, commented: "The proliferation of retail digital channels demonstrates the trend that clicks upstage bricks, but even consumers shopping at traditional brick and mortar stores are increasingly using in-store browsing capabilities, which puts the power of information in sales associates' and consumers hands.

"Regardless of the channel, our survey results demonstrate that payment security is a core area of concern, particularly around tokenisation and point-to-point encryption."

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