Domino's Pizza has this week announced the integration of Google Wallet with its Android mobile app, giving its US customers another payment option when ordering refreshments online.

Any customer who places an online order of $10 or more using the Android ordering app and pays by selecting the "Buy with Google" button at checkout will receive a free order of the fast food retailer's new 'Specialty Chicken'. The offer will run until 15 June.

Google Wallet allows users to store debit cards, credit cards and loyalty cards electronically on their mobile phone, and is one of a number of mobile payment platforms looking to gain traction in the retail industry over the coming months.

A survey from MasterCard and Prime Research, released earlier this year, found that consumer sentiment towards mobile payments improved year on year in 2013. The study, which tracked more than 13 million social media comments across Twitter, Facebook, online blogs and forums around the world, suggested that people are now adopting mobile payment solutions and merchants are increasingly accepting of the technology.

MasterCard argues that the survey's results highlighted how 2013 was the year mobile payments transitioned from "concept to adoption", and Littlewoods.com owner Shop Direct and confectionery specialist Hotel Chocolat are among an array of retailers currently planning their strategies around m-payments.

In addition to mobile payments technology, Domino's is looking to introduce a number of innovative new systems into the business over the course of 2014.

Later this year, the retailer's customers who have a 'Pizza Profile' on their Domino's mobile app, as well as the Ford SYNC in-car connectivity system, will be able to place orders from their vehicles using voice-activation technology.

Commenting on the Google Wallet tie-up, Domino's Pizza president and CEO Patrick Doyle said: "This is yet another way Domino's is using technology to improve our customer experience.

"Google Wallet is a great technology that allows customers even more flexibility and convenience when it comes to paying for their Domino's orders."