Brian Kilcourse, managing partner of US-based retail research group RSR, is looking for senior retail leaders to answer a survey into the progress being made in the digitisation of their businesses. Below, he provides details of the research.

Click here to answer the RSR survey

Past RSR benchmark studies on retailers' efforts to enable cross-channel integration in support of consumer' digitally-enabled omnichannel behaviours have shown a growing understanding that the purpose of the digital channels is less about selling stuff and more about creating and maintaining brand awareness. 

But brand awareness is also being redefined because of the digital side of cross-channel retailing, from presenting the latest product information and offers, to acting as an always-on digital shopping assistant regardless of where and how consumers are shopping. Are retailers doing enough to enable these new shopping behaviours? How far have they come?

To answer these questions, we need your help. Please take a few minutes to answer the questions in our 2016 omnichannel strategy benchmark survey. It should take you no longer than ten minutes to complete. In exchange, we'll send you a pre-release copy of the finished report.

Thanks in advance, and we really look forward to hearing from you.

Click here to answer the RSR survey