The votes are in and Datalogic's Magellan 9800i scanner has been named as the RBTE Innovation Award winner for 2016.

The Magellan 9800i scans digitally watermarked barcodes, meaning hundreds of bar codes that are invisible to the human eye can now be used on product packaging.

Datalogic says the product can increase productivity at the point of sale, while it also holds the Guinness World Record for the fastest time to scan 50 items.

The innovation prize was presented to Mike Doyle, Datalogic's regional director for UK & Ireland, at the RBTE Big Party, on Wednesday afternoon after the first day of the expo. Voting was undertaken by a judging panel made up of online and multichannel retailers, and prominent industry consultants.

Doyle told Essential Retail: "We're delighted to have won the award, especially as we were up against such strong competition.

"It's an honour to be recognised by such a judging panel comprising some of the leading names in retail technology. The product offers retailers multiple ways to speed up transactions at the point of sale, as well as opening up new branding opportunities for consumer packaged goods companies."

RBTE event director, Matt Bradley, presents Mike Doyle with Datalogic's innovation prize

The businesses and products shortlisted for the prize were highlighted at this week's RBTE in a dedicated Innovation Trail and on the Winners' Wall located on the show floor, in association with BT. The shortlist was, as follows:

  • Adyen – Adyen omnichannel payments technology        
  • Aldebaran – Pepper Robot
  • Apex Supply Chain Technologies – Smart Lockers 
  • BIXOLON Europe – B-gate   
  • Cambridge Consultants – ZipLine    
  • Checkpoint Systems – Fresh Meat Management Optimisation Solution
  • Datalogic – Bar Code Scanner       
  • Eagle Eye – Eagle Eye AIR
  • MaxTag – Loss Prevention/Behavioural Software  
  • NextOrbit – cloud platform to predict and mitigate Retail Out of stock             
  • ParcelSpace – ParcelSpace  
  • paysafecard – Online Prepaid pays off      
  • PKS Services – Right to Work verification with Grabba's integrated biometric data capture solution
  • Segura – Segura
  • Trakker Solutions – Price Trakker  
  • Xhockware – YouBeep 

Kathy Quashie, CEO of BT Expedite, said: "BT is extremely proud to sponsor the RBTE Innovation Trail and Awards.

"These awards showcase the most innovative, exciting and successful retail technology initiatives out there – setting a benchmark for the very best in the industry. Innovation has become central to retail and retailers are shaping our future. More than any other industry, retail is at the forefront of new consumer, social, economic and technology trends."

Stay tuned to Essential Retail to read a more detailed feature on the winning innovation, in the coming weeks.