Retail analytics company ShopperTrak is returning to RBTE, and it will be showcasing its range of products at the two-day event at London Olympia between 9-10 March 2016.

Essential Retail caught up with Bill McCarthy, CEO of EMEA at ShopperTrak, to find out more about the company and its plans for the spring show.

Why have you booked for RBTE 2016? 

RBTE consistently brings together a fantastic mix of industry experts and global retailers; the past five years has seen retail undergo a huge transformation and we’re looking forward to being a part of the conversation in 2016.

What new technology will you be displaying at RBTE 2016, and why is it relevant?  

We’ll be returning to RBTE to showcase our full suite of retail analytics; from people counting and conversion to Smart Mats and social Wi-Fi. Whether you’re a shopping mall, a pop-up concession, a luxury brand or a high street chain, understanding customer behaviour is the key to competitive advantage for retailers. 

Whatever stage of the customer journey and whichever device shoppers are using, the best retailers are using data-driven insight to understand how, when and why shoppers are engaging. Tapping into retail analytics helps organisations to: 

  • Make better operational decisions based on store traffic patterns
  • Improve the customer experience
  • Increase sales and conversions

Name some of the retailers that you are currently working alongside?

ShopperTrak works with more than 1,000 of the world’s leading retailers, malls and entertainment venues, helping them to gain critical insights into consumer behaviour that can be used to make better operational decisions. Our clients include Thomas Sabo, Godiva, Crocs, Intu Properties, Capital and Regional and Arabian Centres. 

What's the best customer service you've experienced this year?

I recently made a trip to Adidas with my daughter to buy her first pair of football boots. It was a busy afternoon with lots of shoppers piling through the door, but staff were on hand to answer any queries and help customers browse. There was no waiting around and I managed to get a great pair of boots for my daughter that I wouldn’t have bought had the staff not approached me, asked what I was looking for and been able to share knowledge on the best option. Stores that know their busiest times will always have the upper hand when it comes to customer service, allowing them to be proactive and prepared for the demand. 

Quick-fire question round: Do you...

Shop in-store or online? Both!

Prefer tea or coffee? Coffee.

Use Facebook or Twitter? Facebook.

Use iOS or Android? iOS.

Rate beacons or digital signage? Beacons.

Use contactless or cash? Contactless.

Visitors to RBTE 2016 can meet with ShopperTrak at Stand 662.