Multichannel retailer Zalando has invested in point of sale (PoS) equipment from tech firm Aures as it looks to keep its cash desks free from clutter.

The integrated terminals, which have been installed in Zalando's two-store estate in Berlin and Frankfurt, free up space under the touchscreen and allow the retailer to consistently promote its branding across its physical space.

Having been established as an online-only retailer in 2008, Zalando is clearly looking to maintain its digital edge with its two physical outlets which have been opened to enable the business to meet customers face to face.

The Frankfurt store, called zOutlet, opened at the end of 2015.

Aures Technologies sales manager, Hilmar Buchwald, commented: "zOutlet's order for an EPoS system from Aures, a new development for an online retailer, marks a significant stage in the company's growth.

"In the two Zalando Outlet stores, customer purchases are now processed with the new Sango i5 point-of-sale system. The Sango is one of our flagship terminals, renowned for its unique design, elegant appearance, supreme performance and reliability."

Zalando also announced this week that it has updated its fashion store mobile app. The platform now features new ways to browse, larger model images and richer editorial content, and is available on iOS and Android operating systems.

The retailer said that 60% of its web traffic is now generated through mobile devices.

Nuzhat Naweed, head of mobile product and engineering at Zalando, remarked: "We know mobile requires a unique approach when it comes to customer experience.

"Customers interact with apps in micro-moments and our new app lends itself beautifully to this." 

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