Technology company Varlink is returning to RBTE, and it will be showcasing its range of products at the two-day event at London Olympia between 9-10 March 2016.

Essential Retail caught up with Michelle Spencer, head of sales at Varlink, to find out more about the company and its plans for the spring show.

Why have you booked for RBTE 2016? 

RBTE has always been a successful event for us and a great opportunity to update both the reseller and end-user community with new technologies within our business, this helps us create new relationships and provide end-user leads to the reseller network. For our existing customers they like to come and see our full range for the retail sector without having to take too much time out from their busy schedules.

What new technology will you be displaying at RBTE 2016, and why is it relevant?  

We have recently entered into relationships with three new EPoS manufacturers - DataVan, HP and Panasonic. These manufacturers provide enormous diversity across their ranges and give flexibility of choice to our partners regardless of their requirements. The range suits all customers from the entry level more price sensitive market right through to customers who require high end, fully loaded specification with a full service offering. RBTE 2016 allows us to present these manufacturers professionally and demonstrate what they bring to the UK.

Name some of the retailers that you are currently working alongside?

Varlink is a trade-only distributor so our focus is on supporting our resellers and system integrators. All three of our EPoS brands work with recognised retailers both across the UK and globally.

What's the best customer service you've experienced this year?

The service we have received from DataVan has been outstanding; they are focused on ensuring the longevity of our relationship, building strong foundations to ensure the success of their brand into the UK through supporting the needs of both Varlink and our reseller customer base. 

Quick-fire question round: Do you...

Shop in-store or online? Online

Prefer tea or coffee? Coffee

Use Facebook or Twitter? Facebook & Twitter

Use iOS or Android? Both

Rate beacons or digital signage? Both

Use contactless or cash? Both

Visitors to RBTE 2016 can meet with Varlink at Stand 235.