Fashion retailer Pretty Green has invested in a new stock management system and tills as it looks to improve the way it filters customer data up to head office.

The company, which was founded by former Oasis frontman Liam Gallagher in 2009, is also using the new system to connect stock data from its wholesale and retail store operations.

Pretty Green opted for software supplier Eurostop's e-pos product for its 18 stores and six concessions in the UK, and it is using the vendor's e-rmis tool at its head office in London's King's Cross. The Eurostop retail management system has also been integrated with the retailer's existing Styleman wholesale technology, which is supplied by Option Systems.

Plans are in place to integrate Pretty Green's transactional website with the new systems, but the business is already now able to collect customer loyalty data for all new transactions processed at point of purchase in-store, via the new touch tills.

Tim Kalic, head of digital at Pretty Green, said: "With the Eurostop system we are now able to capture both customer and sales data at till point, which feeds into our head office system, allowing us to closely manage and reconcile our stock across our business, through both wholesale and retail channels."

Pretty Green launched concessions in House of Fraser earlier this year, with its fashion range being rolled out to the department store chain's Manchester, Plymouth, Exeter, Belfast, Cardiff and Middlesbrough shops in the spring.

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Eurostop

Option Systems