Japanese sports brand Asics has showcased its motion-sensor Motion ID service for the first time, in its new Paris 'Performance' store.

The shop, which opened on Friday 31 July, will trial the new technology which analyses running style and advises consumers on the most suitable footwear. The sensors capture consumers' natural posture and movement when running, and this personalised data is then used by staff during the sales process.

Other specialist running shops provide similar services, but the France store marks the introduction of Asics' own technology within this field.

Alistair Cameron, CEO of Asics Europe, commented: "France is a key strategic market for Asics as we look to cement our position as the number one brand in performance running and tennis, and build on our core-performance sports offering in the French market.

"As a leading sports performance brand, it’s important to offer the latest in retail experiences and offer our consumers premium services to help them select the best products for their individual needs."

The 590 sq m store will also be the first to pilot Asics' brand new visual merchandising concept, which uses completely new retail fittings specifically designed to display performance products from different sports in a more consumer friendly manner.