Home shopping group Findel announced today that sporting goods e-tailer Kitbag will remain within its stable of businesses, following a strategic review into the future direction of the brand.

David Sugden, executive chairman of Findel, which also operates personal shopping and educational supplies businesses, said the move to keep Kitbag was in "the best interests of all stakeholders".

In October the organisation began an investigation into Kitbag's operations, which involved looking into the scale of international growth opportunities, its potential for further investment and whether a divestment would be the best option for the group.

Sales figures, which will be revealed in detail in a full-year results announcement on 18 June, have improved in recent months and Findel now sees Kitbag as a part of its immediate future.

"Kitbag has delivered a substantial recovery in its underlying operations and contract base after the renegotiation of legacy contracts, and has started to capitalise on the significant international growth opportunities open to the business," explained Sugden.

"As part of Findel we are confident that Kitbag will continue to build on the recovery to date."