Fashion retailer Supergroup has announced that it will be working with IT solutions provider Wincor Nixdorf as it grows its presence on an international scale.

The Germany-based vendor will be offering IT managed service support in the Superdry owner's existing UK store portfolio, as well as in six other European territories and any new international markets the retailer selects for expansion.

As part of the contract, Wincor is offering dedicated first-level helpdesk support and hardware maintenance availability services across Supergroup's entire IT infrastructure, with the aim of improving internal efficiency and the customer experience. The retailer cited the tech company's multi-lingual capabilities and international credentials as a key reason for agreeing the deal.

Keith Riley, IT director at Supergroup, commented: "Thanks to its global processes, we are confident that Wincor Nixdorf will deliver a seamless experience in all the countries that we operate in which is crucial as we want our customers to have a consistent experience no matter where they are shopping."

The managed services arrangement comes after the recent roll-out of transactional iPads at Superdry stores across the UK.

Back in March, the retailer announced that it was working with Sanderson Group-owned One Iota to implement the technology, which the business hopes will mobilise the sales process on the shop floor.

The iPad Minis are integrated with Bluetooth Chip & PIN payments and can be carried around the store by Superdry's sales assistants, who can use the system to try and boosts sales conversions, upsell and provide customers with information about the wider brand range.

As part of the installation, Superdry trained all staff on assisted selling, with Jon Wragg, eCommerce and marketing director at Superdry, saying the tool helps join up the company's online and in-store operations.

One Iota CEO Damian Hanson added: "2014 saw a major trend of retailers and brands adopting in-store technology to bring online and digital shopping experiences into high street stores, and the 'bricks and clicks' trend is only going to grow in the year ahead."

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