An in-store personal shopper device from Zebra Technologies has won a coveted 2015 Red Dot Award for Product Design.

The MC18 is a mobile computer that consumers can attach to their shopping trolleys and use to scan products throughout their supermarket journey, allowing them to keep a running tally of the cost of their basket items. Retailers can use the device to direct customers to discounts or to recommend supplementary products.

Zebra said that its design team worked closely with organisation's market research teams to build a product that is "friendly and approachable, while meeting the needs of a high-traffic supermarket environment".

Joe White, vice president for enterprise mobile computing at Zebra, remarked: "We are honoured to receive this recognition from the international design community.

"With a large all-touch display providing a true smartphone-style user experience, the MC18 helps our customers deliver a better shopping experience."

The Red Dot Awards, which take place every year and are internationally recognised, are presented by Germany-based design institution Design Zentrum Nordrhein Westfalen.

Professor Dr Peter Zec, founder and CEO of the Red Dot Design Award, commented: "While most entries showed great innovation in design this year, the MC18 stood out to our judges as a device that meets the needs of both customers and end-users while maintaining classic design principles and overall quality."

Posiflex's mobile point of sale technology was also recognised with a Red Dot Product Design award, alongside consumer electronic solutions from the likes of Acer, Dell, HP, Microsoft, Samsung and Toshiba. The full list of winners will be revealed at an awards ceremony on 29 June.

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Zebra Technologies

Red Dot Awards 2015