International coffee retail chain Starbucks is bringing one of its latest US innovations to the UK, by launching wireless phone charging hotspots in ten of its London stores.

Describing itself as the "first on the high street to offer this technology", Starbucks will allow customers to collect a 'ring' at the till point, connect it to their phone and place their device on tables and counters that have built-in Duracell Powermat wireless charging technology.

McDonald's also announced last week that it will be introducing wireless charging technology for Qi-enabled smartphones to around 50 of its UK restaurants, working alongside Aircharge.

All Starbucks charging hotspots are marked with a circular 'spot', and the deployment of this technology is part of the company's key goal to invest in digital innovations that improve consumers' overall in-store experience.

The move comes four years after Starbucks introduced free Wi-Fi to all UK customers in 2011.

Ian Cranna, VP marketing & category at Starbucks EMEA, commented: "We have always tried to anticipate our customers' needs and innovate with technology to provide even more convenience.

"Our partnership with Powermat demonstrates Starbucks response to an increasing need to stay connected whilst on the go."

The Powermat Spots are wirelessly connected to the Powermat-Network Cloud, which provides real-time monitoring and online feedback and allows for maintenance health-checks.

The initial ten installations will be available in the following central London stores by the end of January 2015:

  • Princes Street
  • Kingsway
  • Wardour Street
  • Pentonville Road
  • Harewood Place
  • Berkeley Street
  • Great Portland Street
  • Moorgate
  • Fleet Street
  • Euston Tower

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Duracell Powermat

Aircharge