Currys PC World online shoppers can now receive their products on the same day.

Customers opting for same-day delivery can select a two-hour delivery timeslot between 12-10pm for small item orders placed before 4pm. The seven-day-a-week service will cost £9.95 and is available to customers within a 10 mile radius of a Currys PC World store, of which there are 242 across the UK.

Currys PC World already offers customers standard and next-day delivery, but in an increasingly competitive market, the retailer has partnered with On The Dot to offer an even more convenient fulfilment service.

The same-day delivery service was implemented in time for Black Friday and Currys PC World found 32” TVs and cordless vacuum cleaners were the most popular products, with customers opting for a 6-8pm delivery time.

“At Currys PC World, we pride ourselves on helping our customers get it right when it comes to purchasing electrical items and home appliances. From small screen televisions to microwave ovens, it’s important we get their purchase to them wherever they want it, when they want it,” said Stuart Ramage, eCommerce director at Currys PC World. “We’re excited to be partnering with On the dot to introduce same day delivery, meaning our customers now have a suite of delivery options available to them, both online and in-store.”

One The Dot uses an open API technology platform, which can be integrated into a retailer’s check-out and ePos, both in-store and online.

Patrick Gallagher, CEO of On the dot – part of the CitySprint Group – added: "We are delighted that Currys PC World has chosen to work with On The Dot for its new delivery offering. We know that consumers today expect to shop on their terms and it is retailers like Currys PC World who have put convenient delivery at the top of their agenda, that will succeed in retaining and attracting new customers.’’