AO World has announced its CEO and founder, John Roberts, is stepping down after nearly 17 years.

Roberts created the online electricals retailer in 2000 and will now move to a new executive role.

Effective immediately, COO, Steve Caunce, will step up to become CEO.

Roberts has always been a big believer of technology innovation, which saw the business quickly launch same- and next-day delivery options as well as develop a significant social media following, thanks to its team of over 100 IT professionals and substantial marketing team.

Last year, AO began trading in the Netherlands earlier this month by leveraging its German infrastructure.