Tim Mason, previously non-executive chairman of Eagle Eye, has been appointed to the role of CEO. 

Mason joined the vendor at the beginning of 2016 after spending 30 years at Tesco in a number of roles, including chief marketing officer, CEO of Fresh & Easy in the US and deputy chief executive officer of Tesco.

He was behind the launch of Clubcard, which changed the way the retailer analysed customer data. Eagle Eye believes this data-led experience will help the company achieve its next phase of growth.

"When I joined Eagle Eye in January this year, I saw a company with a vision and proven technology to transform an industry," said Tim Mason, chief executive of Eagle Eye, commented. "Since then I have been able to verify this opportunity and believe the time is right to accelerate our business development. I am delighted to help take the business into its next phase of accelerated growth and to capitalise on our first mover advantage and our successes so far in the UK and overseas."

The company's CEO, Phill Blundell will step down to deputy CEO, a role will allow him to will focus on the overseas growth strategy and international development for the business

Meanwhile Malcolm Wall, who was non-executive director, will become non-executive chairman, replacing Mason, and Drew Thomson, previously non-executive director, will become remuneration committee chairman.

Wall commented: "I am delighted to be able to help shape the company’s future as chairman and am very pleased that Tim has accepted the role of chief executive alongside Phill as deputy chief executive officer. Tim brings a wealth of relevant experience and an extensive network of Tier 1 UK and international contacts which will be invaluable to Eagle Eye as Tim dedicates himself fully to the company. The board changes announced today will deepen and strengthen the management team to deliver against our overall ambitions."

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Eagle Eye