Interactive wireless software and service provider Briteyellow is new to RBTE, and it will be showcasing its range of products at the two-day event at London Olympia between 9-10 March 2016.

Essential Retail caught up with Fredi Nonyelu, CEO at Briteyellow, to find out more about the company and its plans for the spring show.

Why have you booked for RBTE 2016? 

We booked for RBTE to meet retail technology buyers.

What new technology will you be displaying at RBTE 2016, and why is it relevant?  

We will showcase our new BriteLocate3D virtual reality indoor wayfinding innovation. BriteLocate3D is a 3D indoor positioning and navigation application platform. It helps end users to find their way more easily inside buildings where GPS does not work accurately or reliably. It is aimed for shopping centres, department stores, and other high footfall indoor spaces.

Name some of the retailers that you are currently working alongside?

We have demos sites at thecentre:mk and Intu Milton Keynes.

What's the best customer service you've experienced this year?

The best customer service experienced from the Digital Catapult Centre.

Quick-fire question round: Do you...

Shop in-store or online? Yes

Prefer tea or coffee? Tea

Use Facebook or Twitter? Both

Use iOS or Android? Both

Rate beacons or digital signage? No

Use contactless or cash? Both

Visitors to RBTE 2016 can meet with Briteyellow at Stand 729.