Very Exclusive will be launching a luxury menswear range with brands including Barbour, Kenzo, Aquascutum, J Lindeberg, Vivienne Westwood and Hackett.
The luxury eCommerce retailer, which launched as a subsidiary of Shop Direct last year, wants to make premium menswear accessible to more shoppers through its credit offering.
Very Exclusive will also provide shoppers with magazine-style editorial content offering fashion advice and product recommendations.
The e-tailer recently appointed former Asos premium menswear buyer and Coggles head of retail, Adam Jagger, to lead the new menswear offering, which will target 26 to 45 year-old aspirational males.
Alex Baldock, CEO at Shop Direct, said: "We’ve successfully democratised luxury women’s fashion and beauty. Our customers love what VeryExclusive.co.uk gives them and now it’s time to do the same for men.
"Men also want to buy premium brands but often feel they’re just out of reach. We’re going to make premium menswear attainable, so men can soon access those Reiss jeans or that Barbour jacket they want by spreading the cost."
Customers will be able to use Shop Direct's 'Take 3' credit offering, which allows shoppers to spread the cost of their purchases across three monthly, interest-free payments.
Gareth Jones, Shop Direct's deputy CEO – who oversees VeryExclusive.co.uk at board level – added: "VeryExclusive.co.uk’s success has been built on attracting the best luxury brands, helping customers spread the cost and serving-up the right products for visitors through personalisation.
"We’ve seen that our male Very.co.uk customers want premium brands and the market for premium menswear in the wider UK is buoyant. We’re confident that by continuing to focus on what’s made VeryExclusive.co.uk successful, our menswear offer will thrive."