A new microsite and a dedicated social media campaign make up part of a wider marketing drive by, Superdrug, to raise public awareness about their health and wellbeing.

Olympic medal winners Rebecca Adlington and Stef Reid helped launch the social media friendly #TeamMe initiative, which has the ultimate aim of helping UK consumers take a positive step to improve their health. Running for four months, the campaign will look to give advice to people about various issues that may be of concern, such as weight loss, quitting smoking or controlling blood pressure.

The newly-formed #TeamMe is made up of six real Superdrug customers from around the UK who have all pledged to improve their health. Each will be receiving support and encouragement from Adlington and Reid, as well as Superdrug pharmacists, in order to achieve their personal goals.

The microsite, found at www.superdrug.com/teamme, will host a range of tools including advice from TV doctor Pixie McKenna, nutritionist Charlotte Stirling-Reed and the Olympians themselves. Dedicated #TeamMe checks will be available in Superdrug pharmacy stores across the UK.

Healthcare director at Superdrug, Michael Henry, remarked: "At Superdrug we're proud of our team of in-store and online healthcare experts who help inform and inspire our customers to improve their heath on a daily basis.

"Our aim for #TeamMe, is that with the added support of sporting legends Rebecca Adlington and Stef Reid, we can expand our reach to get everyone across the country making positive changes."