Conversion rate optimisation specialist Flixmedia is new to RBTE, and it will be showcasing its range of products at the two-day event at London Olympia between 9-10 March 2016.

Essential Retail caught up with Scott Lester, CEO at Flixmedia, to find out more about the company and its plans for this week's show.

Why have you booked for RBTE 2016? 

Flixmedia is actively increasing its investment and profile in global retail. The RBTE show presents a great opportunity for many retail partners to meet with us and provide valuable feedback for existing services and important input for our three-year retail innovations roadmap.

What new technology will you be displaying at RBTE 2016, and why is it relevant?  

Hotspots, which overlay important rich product information over the main/top product image. Launched in January, we have seen Add to Cart uplifts increase by 50%. Also, our highly anticipated Product Recommendation widget, which we launch at the show, helps shoppers make faster and more relevant purchasing decisions.

Name some of the retailers that you are currently working alongside?

PC World, Currys, Littlewoods, Walmart, FNAC, Medimarkt Germany.

What's the best customer service you've experienced this year?

I needed a new wireless sound dock and decided to test the Flixmedia part in the purchase journey. After visiting the product page of a leading retail partner, between their page and our INpage I found everything I needed. I wanted to hear the sound dock in person so went to the physical store where the staff were well trained and able to quickly demo the product with music from my own phone. I bought the dock and registered it online. It really was a friction free omnichannel experience. Doesn’t always go like that but when it does, it really works!

Quick-fire question round: Do you...

Shop in-store or online? Online.

Prefer tea or coffee? Coffee (no sugar – easiest thing in the world to give up!) 

Use Facebook or Twitter? Twitter.

Use iOS or Android? iOS.

Rate beacons or digital signage? Beacons.

Use contactless or cash? Contactless.

Visitors to RBTE 2016 can meet with Flixmedia at Stand 228.