Mobile app downloads of the Asos mobile apps in China are exceeding the e-tailer's expectations, in the first few weeks since launch.

The online fashion house has unveiled mobile apps for the iPhone, iPad and Android operating systems in China, working alongside technology company Red Ant. The fully transactional apps have a hybris commerce platform and have Alipay integrated, while features include access to personal profiles, wish-lists and Chinese social sharing.

Red Ant's RetailOS mobile commerce accelerator is the technology used to support the apps.

Asos's general manager for China, Daniel Jenks, commented: “Asos is dedicated to delivering the best possible experience to our customers in China, and the launch of our apps, backed by Red Ant's expertise, is a significant step towards ensuring they receive a high-quality, mobile-first service which meets all of their needs in an increasingly sophisticated marketplace.

“We’re delighted with the results so far and in the space of a few weeks, app downloads and sales have exceeded our expectations to form a substantial mix of our sales.”