Ocado Technology is today (9 November) launching a new recruitment drive to hire 300 more employees in areas such as cloud infrastructure, and Scala, Java and mobile development.

The business, which looks after the IT infrastructure at online grocer Ocado, currently employs over 650 hardware and software engineers but wants to grow the team to around 1,000 as it looks to establish further grocery relationships. The organisation is behind Morrisons' online operation, which launched at the start of 2014, but there are plans to create similar infrastructure partnerships with supermarkets around the world.

In July, Ocado CEO Tim Steiner said that he was expecting the company to sign an eCommerce services agreement with an international retailer before the end of the financial year.

While awaiting that particular announcement, Ocado Technology will be running a series of videos to help raise awareness of the careers it can offer. The first video features parents of Ocado employees, who are recorded struggling to explain their children's technical jobs such as 'simulation algorithm development' and 'spoke software management'.

"We're always looking to disrupt the status quo," said Paul Clarke, director of technology at Ocado.

"This includes building almost all of our technology in-house and employing innovative tactics to recruit the world's most talented software and hardware engineers."

He added: "What we do here is not IT, it's technology in the true sense of the word.

"Our technology estate is very broad and deep, that’s why we need world class talent to work on the extraordinary opportunities that exist within Ocado, such as robotics, vision systems, machine learning, simulation, data science and so on."

Ocado Technology has also released a second recruitment video, which details why employees enjoy working at the company. The company turns to its staff's parents again for what it describes as "some heartfelt responses".