Halfords is giving store staff Samsung smartwatches in its latest technology trial to speed up the fulfilment of click & collect orders.

Over 90% of Halford's online orders are click & collect and the retailer has chosen to deploy smartwatches in its Leamington Spa store to help speed up the customer service.

Katrina Jamieson, digital director at Halfords, said: "We’re always looking for new ways to enhance the shopping experience for our customers, whether it is in store or online. Our store innovation programme has been set up to allow us to trial innovative ideas and test them in a real-world environment, so that we can see in a very practical way how they could benefit both customers and colleagues.

"The click & collect pilot in our Leamington Spa store is a world first, and an innovative step towards providing a fully-connected retail experience for our customers."

Working with Red Ant, the staff's smartwatches will work alongside Samsung smartphones, as well as tablet devices which the customers can also use.

Customers arriving at the store will be greeted by a kiosk allowing them to check in and confirm their order and at the same time Halfords can use the opportunity to upsell any relevant products. They will be then told where to pick up their products. Customers can also use the kiosk to ask for help, which alerts a member of staff via their phone or smartwatch.

In the meantime, staff will be notified on their smartwatch or smartphone that a customer has arrived to collect their order. Staff can also use the devices to generate pick lists which will allow them to put orders together while they walk around the store.

Dan Mortimer, CEO at Red Ant, added: "Halfords is dedicated to providing the best possible customer service, and they’re really taking the lead in connecting mobile devices and wearables to provide a smooth, swift journey from online order to in-store collection. Staff will be able to deliver a more efficient, personalised service to customers, who will receive a truly seamless shopping experience."