Baby and maternity products retailer Mothercare is implementing warehouse platform Peoplevox in Asia, following initial success with the system in its Irish business.

The vendor's dedicated eCommerce warehouse management system is to be implemented in Mothercare's Singapore, Hong Kong, Macau, and Malaysia operations, with the retailer hoping to benefit from the company's "deep functional expertise" as it develops its online presence on a global scale.

The move comes after Mothercare announced in February that it was among a number of retailers and brands, including country fashion players Barbour and Country Attire, looking to Peoplevox's self-proclaimed Amazon-style logistics platform to help them compete with the pure-play giant on a global scale.

Founded by Jonathan Bellwood on the understanding that traditional warehouse management systems are not necessarily the ideal fit for eCommerce operations, Peoplevox has developed a solution that optimises pick routes, eliminating mis-picks, and effectively allows retailers to outsource their stock management processes when entering new territories.

Elaine Khoo, general manager for eCommerce at Mothercare Singapore, commented: "Peoplevox is an eCommerce warehouse specialist, with impressive pick rates and accuracy levels.

"We chose them for the software's capability to support multiple inventory levels and logistics providers, which is important for us operating across different countries."

Other Peoplevox clients include fashion retailer Blue Inc, gifts and jewellery business Oliver Bonas and eye-care products supplier Vision Direct.

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