Business management software provider Brightpearl, which works with independent retailers and wholesalers, has signed a collaboration agreement with global online marketplace Alibaba.com.

The new arrangement provides Brightpearl's clients with access to products listed on Alibaba – one of the largest online B2B marketplace in the world.

Step one of the new partnership has seen the vendor develop an app – dubbed 'Source from Alibaba.com' and available on the Brightpearl App Store – which allows a merchant to source products on Alibaba.com, from within the Brightpearl platform. This move also gives merchants an opportunity to create products directly in Brightpearl from Alibaba.com listings.

Scott Hill, product manager at Brightpearl, said that the new development "offers our merchants access to thousands of products from a wide variety of suppliers".

"By teaming up with Alibaba.com, we're able to better support our merchants," he added.

"The system not only allows them to view and search for products directly within Brightpearl, it also automatically enters data such as product name and supplier information, eliminating the need for rekeying."

Wei Duan, international business development and marketing director for Alibaba.com's EMEA division, argued that the collaboration with Brightpearl will help small to medium-sized enterprises source products more efficiently, saving time and money in the process.

"Merchants can use 'Source from Alibaba.com' with confidence based on the knowledge that every order includes Alibaba.com's secure payment service, meaning their payment will only be released to the supplier once they confirm delivery," he said.

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