Nectar loyalty scheme owner Aimia is set to work with HP as it looks to create a more agile, secure and scalable environment for its internal and client-facing IT operations.

A ten-year infrastructure deal was announced on Friday that will see the technology provider take the data marketing and loyalty analytics company into the cloud, using the HP Helion managed virtual solution.

Aimia views the partnership as a way of supporting its global growth plans, a strategy that has recently seen the business take a stake in Spain's Travel Club and develop a partnership with Portuguese grocer Continente.

In addition to transforming Aimia's multiple IT platforms, HP will work to migrate its new partner to what it describes as a "infrastructure-as-a-service model".

Harry Pickett, global CIO of Aimia, said he is confident the new arrangement will support the firm's business strategy and boost its customer service.

"Today's announcement is about positioning Aimia to win today, and in the future, by focusing on what we do best," he stated.

"In selecting HP, a world-class supplier, we are ensuring that we will have a robust, secure and flexible infrastructure that will enable us to succeed at scale."

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