Topshop owner Arcadia Group, frozen food retailer Iceland, Bathstore and are among the UK retailers supporting the UK launch of Visa Europe's digital payments offering.

This week saw the payments company announce's commercial UK launch, saying it will be rolled out at scale by banks and retailers from next month.

Visa confirmed that it has secured commitment from 55% of the UK's issuance base, which accounts for more than 60 million card holders, as well as thousands of the UK's retail businesses. was initially launched by Visa with Nationwide Building Society, but it will be available for the majority of internet shoppers in the UK by the end of 2015.

When shopping online, consumers will be able to access whichever device they prefer, including tablet and smartphone, with the service allowing them to store payment details for multiple cards. Visa is marketing the platform as a more convenient way of purchasing good via the internet, as customers will no longer have to fill out their payment details each time they buy goods.

Wendy Martin, executive director of by Visa, commented: "A recent study by Accenture found that almost half of consumers surveyed plan to increase the number of their online purchases in the future, so we think that the digital payment service is as important for the online environment as contactless is in the face-to-face environment.

"The uptake of the service by retailers and banks across the country will further enable frictionless commerce, making online shopping – particularly checking out – easier, quicker and safer for the consumer, reducing the abandonment rate for merchants."

Growth in mobile and digital payment options for customers looks set to be a key trend for 2015, with retailers such as Sainsbury's and Asda among the businesses preparing to launch mobile payments with Zapp in the coming months.

Zapp CEO Peter Keenan recently told Essential Retail that the upturn in contactless card adoption among consumers in the UK over the last few years has paved the way for new forms of digital transactions, such as his mobile app based payments service, to enter the marketplace.

Click below for more information:

Visa Europe