Brazilian e-tailer Dafiti has signed a contract with UK-based virtual fitting room technology provider Metail that will give its online customers and opportunity to see what they look like in certain products prior to making a purchase.

The deal comes after a trial between the two companies in 2014, which Metail said resulted in increased dwell time on the retailer's website and an improvement in sales conversions.

Having secured the new business, Metail will set upon using its technology to help customers virtually try on garments from the Dafiti Collection, a new line fronted by Brazilian supermodel Alessandra Ambrosia. Over 7,000 products listed on the Rocket Internet-owned Dafiti site will be supported by the technology.

Metail CEO and founder Tom Adeyoola commented: "Metail's technology has delivered what we set out to achieve – consumers have greater confidence to shop online: they return to shop more often, spend more time on site and buy more. 

"We look forward to our new relationship with Dafiti – helping them build a more loyal and valuable user base."

Metail, which has worked with retailers in the UK such as Warehouse and Tesco's clothing line F&F, says it is now targeting the Asian eCommerce market for further growth.

Adeyoola appears to have ambitions to take the technology around the globe, tweeting on Saturday: "Tomorrow starts three weeks @Metail trips flying 2x round the world."

International trips on the agenda, according to his social media message, include London, Singapore, Las Vegas, San Diego, San Francisco, Hong Kong and Bangalore.

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