The London-based department store Liberty is looking to replicate the personalised experience it can offer customers in-store, on its website.

By teaming up with personalisation and discovery engine The Filter, the retailer's website will use information from consumers' previous visits to tailor product lists and other content for individual shoppers.

Ultimately Liberty wants the new technology to help increase engagement levels with its customers and boost sales conversions.

Ryan Thomas, multichannel director for Liberty, explained: "Working with The Filter means that we can offer our online customers the same personalised and high-quality service that they expect from our store.

"The Filter gives us access to a great suite of personalisation features and helps our customers to discover new things that we know they will love. We are very excited about the possibilities this technology offers us."

Formed in 2004 with the backing of musician Peter Gabriel, The Filter was originally conceived as a way to personalise music choices. However, the tech firm has expanded its horizons and is now working alongside the likes of BT, UKTV and Maplin Electronics.

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The Filter