A mobile-optimised website is on the horizon at UK fashion retailer Jigsaw, following a new deal between the company and BT Expedite.

The new website will remove the need for Jigsaw to manage its current mobile channel as a separate platform, with the upgraded portal set to have a mobile responsive design to ensure it is optimised whatever device consumers choose to access it on.

Jigsaw's existing BT Expedite partnership has been extended by two years and also covers work to be conducted on The Shop at BlueBird, which is the retailer's luxury London boutique. 

Kate Holt, group director of eCommerce at Jigsaw, commented: "Our online business continues to deliver solid, significant growth particularly across the mobile journey.

"We're pleased to be staying with BT Expedite and to be embarking on this ambitious project for both brands within the group – Jigsaw and the Shop at Bluebird."

The Jigsaw-BT Expedite announcement comes in the week that Barclays research predicted that UK consumers are set to spend £53.6 billion a year using their smartphones and tablets by 2024, up from £9.7 billion spent today.

Richard Lowe, managing director and head of retail & wholesale at Barclays, also rejected the theory that mobile retailing is damaging sales made via the high street.

"The physical high street store still has a fundamental role to play and the development of hybrids such as click & collect has conclusively demonstrated that stores can be supported rather than hindered by the growth of digital commerce," he explained.

"Inevitably practices such as showrooming leads to some sales shifting online but, with almost three-quarters of consumers using their mobile devices whilst out and about, ignoring this trend would be a missed opportunity. Retailers must cater for the mobile consumer in order to remain relevant."

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BT Expedite

Barclays Retail & Wholesale